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Big Marketing Guide 2015

Tourism and Events Queensland industry resources

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The BIG Marketing Guide 170 eferences Australian Tourism Data Warehouse www.atdw.com.au Australian Tourism Export Council www.atec.net.au Australian Society of Travel Writers www.astw.org.au Business Travel and Tourism, John Swarbrooke and Susan Horner, 2001 http://books.google.com.au/books?hl=en&lr=&id=sA0JlTxfmdAC&oi=fnd&pg=PP1&dq=benefits+o f+incentive+travel+market+to+tourism+sector&ots=F2mui-WLKo&sig=-VO4y9YFIVidFcT1_4PUof3- -kDg#v=onepage&q&f=false Experiences; a toolkit for partners of Destination Canada, Destination Canada, 2nd Edition October 2011 www.destinationcanada.com Global Destination BrandScience TM , Duane E.Knapp, 2012 www.globaldestinationbrandscience.com Good Marketing Ideas www.goodmarketingideas.com New South Wales Government, Small Business NSW www.smallbusiness.nsw.gov.au Public Relations Institute of Australia www.pria.com.au Queensland Department of Business Development www.business.qld.gov.au The basics of Yield Management, Cornell Hotel and Restaurant Administration Quarterly Sheryl E. Kimes, 1989 http://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1485&context=articles Tourism Australia Australian Experiences Industry Toolkit, Boosting your bottomline, Volume 2, June 2008 www.tourism.australia.com/documents/corporate/Boosting_your_bottomline_volume2.pdf Tourism Australia Planning For Inbound Success, Volume 4, 2014 www.tourism.australia.com/documents/Industry/TAID8138_Planning_for_inbound_success_2014-03-04.pdf Tourism Western Australia www.smallbusiness.wa.gov.au/TourismBoost Tourism Victoria www.tourism.vic.gov.au

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